↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
Shucked is a passion project fueled by my lifelong love of oysters. As a New England native, I grew up in a seafood-obsessed family, shucking and slurping shellfish at every opportunity, but in college I realized many of my peers weren’t sold. Raw, slimy, “only for fancy people”? They had it all wrong. So I set out to change that.
Consider this book dedicated to my college friends: the oyster skeptics.
Oysters deserve a better representative. They’re incredibly versatile in the kitchen and play a vital role in ocean conservation and seafood sustainability. Shucked challenges the stuffy, high-end seafood stereotype with a bold, playful approach that makes oysters feel fun, social, and approachable, especially for a younger audience.
The foundation for Shucked's visual identity was laid with Black Pearl, a custom display typeface inspired by blackletter forms, mimicking the sharp, rugged edges of oyster shells.
Candid flash photography captures people enjoying oysters together, because oysters are always better with company! These images paired with vibrant colors, textured illustrations, and the book’s cheeky voice (“Let’s Shuck,” “Like it Raw?”) invites curious, adventurous eaters to dive in.
The book is divided into two parts: education and execution. First, readers learn the history, environmental impact, varieties, and prep basics. Then, they put it all into practice with recipes organized by preparation style: raw, baked, grilled, fried, steamed, and more.
Bottom line: oysters aren’t intimidating, exclusive, or one-trick-ponies. They’re for everyone, and Shucked proves it.
Design + Direction
Art Direction: Jordyn Brousseau
Branding + Identity: Jordyn Brousseau
Illustration: Jordyn Brousseau
Typography: Jordyn Brousseau
Motion Graphics: Jordyn Brousseau
Copywriting: Jordyn Brousseau, Josie Dlugosz
Photography: Jordyn Brousseau
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford
Sourced Materials
Sourced Photography: Bloomberg, Queerfish
Sourced Writing: Food Worth Writing For, Environmental Defense Fund, NOAA Fisheries
Sourced Recipes: Eatup Kitchen, Liquor.com, Food & Wine, Bon Appetit, Taste AU, AllRecipes, NYT Cooking, Inspired Taste
Book Printing
Conveyor Studio - Clifton, NJ
THE DIGITAL PORTFOLIO OF JORDYN BROUSSEAU - SHUCKED
↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
Shucked is a passion project fueled by my lifelong love of oysters. As a New England native, I grew up in a seafood-obsessed family, shucking and slurping shellfish at every opportunity, but in college I realized many of my peers weren’t sold. Raw, slimy, “only for fancy people”? They had it all wrong. So I set out to change that.
Consider this book dedicated to my college friends: the oyster skeptics.
Oysters deserve a better representative. They’re incredibly versatile in the kitchen and play a vital role in ocean conservation and seafood sustainability. Shucked challenges the stuffy, high-end seafood stereotype with a bold, playful approach that makes oysters feel fun, social, and approachable, especially for a younger audience.
The foundation for Shucked's visual identity was laid with Black Pearl, a custom display typeface inspired by blackletter forms, mimicking the sharp, rugged edges of oyster shells.
Candid flash photography captures people enjoying oysters together, because oysters are always better with company! These images paired with vibrant colors, textured illustrations, and the book’s cheeky voice (“Let’s Shuck,” “Like it Raw?”) invites curious, adventurous eaters to dive in.
The book is divided into two parts: education and execution. First, readers learn the history, environmental impact, varieties, and prep basics. Then, they put it all into practice with recipes organized by preparation style: raw, baked, grilled, fried, steamed, and more.
Bottom line: oysters aren’t intimidating, exclusive, or one-trick-ponies. They’re for everyone, and Shucked proves it.
Design + Direction
Art Direction: Jordyn Brousseau
Branding + Identity: Jordyn Brousseau
Illustration: Jordyn Brousseau
Typography: Jordyn Brousseau
Motion Graphics: Jordyn Brousseau
Copywriting: Jordyn Brousseau, Josie Dlugosz
Photography: Jordyn Brousseau
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford
Sourced Materials
Sourced Photography: Bloomberg, Queerfish
Sourced Writing: Food Worth Writing For, Environmental Defense Fund, NOAA Fisheries
Sourced Recipes: Eatup Kitchen, Liquor.com, Food & Wine, Bon Appetit, Taste AU, AllRecipes, NYT Cooking, Inspired Taste
Book Printing
Conveyor Studio - Clifton, NJ
THE DIGITAL PORTFOLIO OF JORDYN BROUSSEAU - SHUCKED
↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
↓
SHUCKED
Shucked is an oyster cookbook designed to feel anything but intimidating. The book breaks oysters’ exclusive reputation through bold visuals, custom typography, and approachable storytelling that celebrates them as versatile, sustainable, and social.
+ art Direction
+ BRANDING & IDENTITY
+ PRINT DESIGN
+ TYPOGRAPHY DESIGN
+ PHOTOGRAPHY
↓
Shucked is a passion project fueled by my lifelong love of oysters. As a New England native, I grew up in a seafood-obsessed family, shucking and slurping shellfish at every opportunity, but in college I realized many of my peers weren’t sold. Raw, slimy, “only for fancy people”? They had it all wrong. So I set out to change that.
Consider this book dedicated to my college friends: the oyster skeptics.
Oysters deserve a better representative. They’re incredibly versatile in the kitchen and play a vital role in ocean conservation and seafood sustainability. Shucked challenges the stuffy, high-end seafood stereotype with a bold, playful approach that makes oysters feel fun, social, and approachable, especially for a younger audience.
The foundation for Shucked's visual identity was laid with Black Pearl, a custom display typeface inspired by blackletter forms, mimicking the sharp, rugged edges of oyster shells.
Candid flash photography captures people enjoying oysters together, because oysters are always better with company! These images paired with vibrant colors, textured illustrations, and the book’s cheeky voice (“Let’s Shuck,” “Like it Raw?”) invites curious, adventurous eaters to dive in.
The book is divided into two parts: education and execution. First, readers learn the history, environmental impact, varieties, and prep basics. Then, they put it all into practice with recipes organized by preparation style: raw, baked, grilled, fried, steamed, and more.
Bottom line: oysters aren’t intimidating, exclusive, or one-trick-ponies. They’re for everyone, and Shucked proves it.
Design + Direction
Art Direction: Jordyn Brousseau
Branding + Identity: Jordyn Brousseau
Illustration: Jordyn Brousseau
Typography: Jordyn Brousseau
Motion Graphics: Jordyn Brousseau
Copywriting: Jordyn Brousseau, Josie Dlugosz
Photography: Jordyn Brousseau
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford
Sourced Materials
Sourced Photography: Bloomberg, Queerfish
Sourced Writing: Food Worth Writing For, Environmental Defense Fund, NOAA Fisheries
Sourced Recipes: Eatup Kitchen, Liquor.com, Food & Wine, Bon Appetit, Taste AU, AllRecipes, NYT Cooking, Inspired Taste
Book Printing
Conveyor Studio - Clifton, NJ